Storage Marketing ROI Calculator
Plug in your units, occupancy, average rate, and ad budget to model the move-ins a marketing program can produce, the revenue they add, and your return on ad spend. The default cost per move-in comes from our own operator data; override it with yours. Runs in your browser.
Your facility
Cost per move-in
The single biggest driver of the result. We default to our operator-average; if you know your own blended cost per move-in, use it.
$10,070 per month from 106 move-ins
Move-ins / mo
106
Return on ad spend
6.7x
Added revenue / mo
$10,070
Months to fill vacancy
0.3
This counts only the first month of rent from a single month of move-ins. Tenants stay for months and absorb rate increases, so the real return runs higher.
See it as a timeline
At 106 move-ins a month, how long until you stabilize?
The math
How to read this
How is cost per move-in calculated?
It's your total ad spend divided by the number of move-ins that spend produced. This tool defaults to $14.20 per move-in from our own operator data, but you can override it with your own number. It's the single biggest driver of the result.
What is return on ad spend (ROAS)?
ROAS is the revenue produced for every dollar of ad spend. Because storage revenue recurs every month, even a modest cost per move-in compounds: a tenant acquired once pays rent for the length of their stay, so the lifetime return dwarfs the first month shown here.
Why does the monthly revenue look conservative?
The headline additional revenue counts only the rent from one month's move-ins, at your current average rate. It ignores the months those tenants stay, any rate increases they'll absorb, and tenant insurance and fee income. Real return runs higher.
Can marketing actually fill my vacant units?
Only if there's demand in your market and your listings convert. This tool shows the move-in math; the free facility audit shows whether you're visible enough to capture it. Run both, then we can talk about which campaigns to run.
A sign on a chainlink fence is not an acquisition strategy
StorageAds runs the Meta and Google ads, builds a landing page for every ad, and proves which campaigns filled units. One bill per facility per month. Built by an operator, tested on our own facilities first.
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All toolsThese projections are estimates based on StorageAds operator averages. Actual results depend on market conditions, facility quality, demand, and competition. This is an estimating tool, not a guarantee of performance.