Storage Marketing ROI Calculator
Plug in your units, occupancy, average rate, and ad budget to model the move-ins a marketing program can produce, the revenue they add, and your return on ad spend. The cost per move-in starts as a sample. Replace it with yours. Runs in your browser.
Your facility
Cost per move-in
Put in your own number. The field starts at a sample so the math has something to run.
$1,425 per month from 15 move-ins
Move-ins / mo
15
Return on ad spend
0.9x
Added revenue / mo
$1,425
Months to fill vacancy
2.2
This counts only the first month of rent from a single month of move-ins. Tenants stay for months and absorb rate increases, so the real return runs higher.
See it as a timeline
At 15 move-ins a month, how long until you stabilize?
The math
How to read this
How is cost per move-in calculated?
It's your total ad spend divided by the number of move-ins that spend produced. The field starts at a sample number. Replace it with yours.
What is return on ad spend (ROAS)?
ROAS is the revenue produced for every dollar of ad spend. Because storage revenue recurs every month, even a modest cost per move-in compounds: a tenant acquired once pays rent for the length of their stay, so the lifetime return dwarfs the first month shown here.
Why does the monthly revenue look conservative?
The headline additional revenue counts only the rent from one month's move-ins, at your current average rate. It ignores the months those tenants stay, any rate increases they'll absorb, and tenant insurance and fee income. Real return runs higher.
Can marketing actually fill my vacant units?
Only if there's demand in your market and your listings convert. This tool shows the move-in math; the free facility audit shows whether you're visible enough to capture it. Run both, then we can talk about which campaigns to run.
A sign on a chainlink fence is not an acquisition strategy
StorageAds runs the Meta and Google ads and builds a landing page for every ad. One monthly bill, with ads priced per facility. Built for storage operators, not adapted from another industry.
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All toolsThese projections are estimates based on StorageAds operator averages. Actual results depend on market conditions, facility quality, demand, and competition. This is an estimating tool, not a guarantee of performance.