Rate Increase (ECRI) Impact Calculator
Existing-customer rate increases are the fastest lever in storage — and the scariest, because of move-out risk. Model the net revenue an increase actually adds after churn, and see the break-even move-out rate: how many tenants could leave before the increase stops paying off. The math runs in your browser.
Today
The increase
Storage ECRIs commonly run 5–12% on a tenant who has been in place long enough to have high switching costs.
Valuation (optional)
A rate increase flows almost entirely to NOI. Enter your market cap rate to see what the lift is worth as asset value.
$0 per month, after 4.0% move-outs
New avg rate
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Increase / unit
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Break-even move-outs
7.4%
Lift if 0 churn
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The increase only stings if you can't replace the few who leave. Marketing that keeps the funnel full is what makes ECRIs safe to push.
The math
How to read this
What's a break-even move-out rate?
It's the share of tenants who could leave before the increase nets you zero. For an X% increase it works out to X ÷ (100 + X). An 8% increase break-evens at about 7.4% move-outs, so as long as fewer than ~7 in 100 leave, you're ahead.
Why does the model assume vacated units sit empty?
To keep the number conservative. In practice you backfill many vacated units at street rate, often higher than the rate the leaving tenant paid, so real lift usually beats this floor. We'd rather under-promise.
Why do rate increases beat chasing new move-ins?
An increase has no acquisition cost and flows almost entirely to NOI. The risk is purely move-outs, which is why the safe way to push ECRIs harder is to keep your marketing funnel full enough to replace anyone who leaves.
How often can I raise rates?
Many operators run ECRIs on a rolling 6–12 month cadence per tenant, subject to your state's notice rules and any local caps. This tool models a single increase event; check local regulations before scheduling.
Raise rates without bleeding occupancy
StorageAds keeps the funnel full so the handful of tenants who leave after an increase get replaced fast. Built by an operator, tested on our own facilities first.
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All toolsThis calculator is an estimating tool for self-storage operators. It does not constitute financial, legal, or tax advice, and does not account for state or local rate-increase notice rules or caps. Confirm any pricing action against local regulations and your own data.