Operator math, campaign insights, and hard-won lessons from running self-storage facilities and filling them with paid ads.
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SB 709 capped annual storage rate increases in California, 24 states filed pricing bills last year, and Extra Space is in court in New York. The low-rate-plus-aggressive-increase playbook is closing. Here's the lever that's left.
New York City is suing Extra Space over rate increases, seeking $23M and citing a tenant whose rate jumped 165% in three months. When the biggest operator in the country gets sued over pricing, every independent should read it as a map of where not to step.