Operator math, campaign insights, and hard-won lessons from running self-storage facilities and filling them with paid ads.
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SB 709 capped annual storage rate increases in California, 24 states filed pricing bills last year, and Extra Space is in court in New York. The low-rate-plus-aggressive-increase playbook is closing. Here's the lever that's left.
San Antonio added 656,000 sq ft this year. Houston added 430,000. If you operate in Texas, Florida, or a hot Sun Belt metro, you're absorbing new supply through 2027. You can't out-build it. Here's what you can do instead.
National street rate is about $133. The web rate is about $119. That $14 spread isn't an accident, it's a real-time read on your pricing power. Here's how to read your own spread and what to do with it.
Your occupancy can look great while your revenue lags, because the number that decides revenue is what you actually collect per occupied unit. That's achieved rate, and most independents are leaving points of it on the table.
New York City is suing Extra Space over rate increases, seeking $23M and citing a tenant whose rate jumped 165% in three months. When the biggest operator in the country gets sued over pricing, every independent should read it as a map of where not to step.