Operator math, campaign insights, and hard-won lessons from running self-storage facilities and filling them with paid ads.
3 of 24 posts
Self-storage has posted positive NOI growth in every major recession since 2000. The same life events that fill units get more common when the economy turns. The risk in a downturn isn't demand drying up. It's you cutting marketing right when demand shows up.
New York City is suing Extra Space over rate increases, seeking $23M and citing a tenant whose rate jumped 165% in three months. When the biggest operator in the country gets sued over pricing, every independent should read it as a map of where not to step.
About $875B in commercial real estate debt matures in 2026, values are down 25% from the 2022 peak, and storage transaction volume is climbing. A lot of facilities are changing hands. The new owners need marketing on day one, and most don't have it.