Operator math, campaign insights, and hard-won lessons from running self-storage facilities and filling them with paid ads.
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Public Storage and Extra Space spend $250M+ a year on digital. You can't outbid them. But Google's local map weights proximity and reviews over brand size, and that's a fight you can actually win.
Reviews move you up the local map, and the map fills units. Most operators ask for reviews at random and get a trickle. Here's the systematic playbook that turns move-ins into a steady stream of fresh five-star reviews.
The photos on your Google profile are doing more sales work than your website. Renters decide between three pins partly on what your place looks like. Blurry, outdated, or missing photos hand the click to the facility down the road.
Most operators think their marketing is cheap because they're not adding it all up. Here's what a storEDGE listing, Google Business Profile, and a basic website actually cost per move-in.