Operator math, campaign insights, and hard-won lessons from running self-storage facilities and filling them with paid ads.
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REITs run 92% occupancy. Independents average 87%. That 5-point gap is about $72,000 a year at a 500-unit facility. Two of the three reasons are hard to copy. The third you can start fixing this week.
SB 709 capped annual storage rate increases in California, 24 states filed pricing bills last year, and Extra Space is in court in New York. The low-rate-plus-aggressive-increase playbook is closing. Here's the lever that's left.
San Antonio added 656,000 sq ft this year. Houston added 430,000. If you operate in Texas, Florida, or a hot Sun Belt metro, you're absorbing new supply through 2027. You can't out-build it. Here's what you can do instead.