Operator math, campaign insights, and hard-won lessons from running self-storage facilities and filling them with paid ads.
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SB 709 capped annual storage rate increases in California, 24 states filed pricing bills last year, and Extra Space is in court in New York. The low-rate-plus-aggressive-increase playbook is closing. Here's the lever that's left.
San Antonio added 656,000 sq ft this year. Houston added 430,000. If you operate in Texas, Florida, or a hot Sun Belt metro, you're absorbing new supply through 2027. You can't out-build it. Here's what you can do instead.
Self-storage has posted positive NOI growth in every major recession since 2000. The same life events that fill units get more common when the economy turns. The risk in a downturn isn't demand drying up. It's you cutting marketing right when demand shows up.
New York City is suing Extra Space over rate increases, seeking $23M and citing a tenant whose rate jumped 165% in three months. When the biggest operator in the country gets sued over pricing, every independent should read it as a map of where not to step.
About $875B in commercial real estate debt matures in 2026, values are down 25% from the 2022 peak, and storage transaction volume is climbing. A lot of facilities are changing hands. The new owners need marketing on day one, and most don't have it.
Public Storage reported Q4 2025 earnings last week. Here's what independent operators should actually pay attention to.